{"id":78,"date":"2022-01-18T16:33:43","date_gmt":"2022-01-18T14:33:43","guid":{"rendered":"http:\/\/basp.sne-ejo.com\/?post_type=project&#038;p=78"},"modified":"2022-01-23T17:54:09","modified_gmt":"2022-01-23T15:54:09","slug":"social-marketing-of-contraceptives","status":"publish","type":"project","link":"http:\/\/basp.sne-ejo.com\/en\/projects\/social-marketing-of-contraceptives\/","title":{"rendered":"Social marketing of contraceptives"},"content":{"rendered":"<p>The project consisted of two interrelated components &#8211; an educational campaign targeting the youth auditorium and the health specialists, as well as a marketing campaign which by commercal means introduced on the market the whole range of COOL condoms. The COOL brand is property of BFPA. The educational component was aimed at improving the sexual culture and informational awareness of the society af a whole, decrease the spread of sexually transmitted infections and unwanted pregnancies. 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